Tag Archives: analytics

Analyzing the Future of Action

The purpose of any organisation’s presence on the web is reputation. Conversation is the starting point. Brand management accounts to sales. Crisis management is too late in the day. Having studied  the Meridio platform by Autonomy [used by US, UK, and Australian … Continue reading

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ster.e.o.typ.e

definition: “a simplified and standardized conception or image invested with special meaning and held in common by members of a group” relates to: an·a·lyt·ics –The branch of logic dealing with analysis. (of a language) characterized by a relatively frequent use of function words, auxiliary verbs, and changes in word order to express syntactic relations, rather than of inflected forms. use in: Cloud-based analytics are designed to optimize user acquisition, increase conversion, aid viral growth, elevate social play mechanics, and maximize monetization. Over time, the … Continue reading

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